Preparation
Preparation & Marketing | Selling Guide
Guide to preparing and marketing your property for sale in Spain. Painting, depersonalising, staging tips, and professional photography to maximise buyer interest.
Why Preparation Matters
Buyers often make decisions based on how a property makes them feel rather than just its size or features. Creating a clean, neutral, and welcoming environment allows potential buyers to imagine themselves living in the property.
First Impressions
Buyers decide in seconds
Higher Value
Presentation increases perceived value
More Viewings
Attractive listings get more interest
Faster Sale
Well-prepared properties sell quicker
Staging Tips
- Declutter: Remove excess furniture and personal items
- Depersonalise: Take down family photos and personal collections
- Deep clean: Pay attention to kitchens, bathrooms, and windows
- Fresh paint: Neutral colours make rooms feel larger and brighter
- Minor repairs: Fix dripping taps, sticking doors, and cracked tiles
- Curb appeal: Tidy the entrance, garden, and terrace
Professional Photography
High-quality photos are essential in today's market. Most buyers browse online first, and your photos determine whether they book a viewing.
- Use a professional photographer experienced in property
- Shoot on bright days with natural light
- Include all key rooms plus outdoor spaces
- Consider drone photography for villas with land
Effective Marketing
Your property should be visible where buyers are looking:
- Major property portals (Idealista, Fotocasa, Rightmove)
- Agent websites and social media
- International marketing for overseas buyers
- Accurate, compelling description in multiple languages
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