Most Expensive Areas on the Costa Blanca

Moraira

Moraira consistently commands the highest prices on the Costa Blanca North, with prime villas in the €2,800–3,500/m² range and individual properties regularly exceeding €2 million. The town’s appeal centres on exclusivity: low-rise development, a well-maintained marina, and quiet coves with clear water. The buyer profile skews toward affluent Northern Europeans—primarily Dutch, German, and Scandinavian—seeking privacy and quality in a village setting. Prices hold because supply is genuinely limited; the coastline is largely built out, and Moraira’s municipal planning restricts high-density development.

Jávea (Xàbia)

Jávea’s three distinct zones—the medieval old town, the sandy Arenal beach, and the dramatic Cap de la Nau headland—create a market with unusual breadth. Prime properties in Portichol and Cap Martí average €2,500–3,200/m², driven by strong British and Scandinavian demand. What makes Jávea distinctive is its year-round community: international schools, a hospital, and an established cultural scene sustain property values beyond seasonal tourism. For buyers comparing Jávea against Marbella or Palma, the lifestyle quality is comparable at roughly 30–40% lower cost per square metre.

Altea Hills and Altea

Altea Hills, the gated residential development above Altea, commands premium prices of €2,500–3,200/m² for villas with panoramic sea views, 24-hour security, and resort-style amenities. Altea town itself, with its iconic blue-domed church and whitewashed old quarter, offers more authentic Mediterranean character at €2,200–3,000/m². Together, they attract a mixed buyer profile: retirees drawn to the cultural scene, families valuing proximity to Benidorm’s transport links, and investors recognising Altea’s growing reputation as a creative destination.

Benissa Costa

Benissa’s coastal strip represents the quieter, more private end of the luxury market. Cliff-top villas with direct sea access and mature gardens command €2,400–3,000/m²—less than neighbouring Moraira but with comparable views and larger plots. The buyer profile is characteristically Northern European, valuing seclusion over nightlife. Prices here are resilient because the coastline is rocky and dramatic, development is sparse, and the municipality maintains strict building controls. For buyers seeking space and privacy at a premium without the Moraira price tag, Benissa Costa is the strongest current option.

Calpe (Prime Coastal Zones)

Calpe’s premium zones sit along the Maryvilla coastline and the cliffs flanking the Peñón de Ifach. These areas command €2,200–2,800/m² for well-positioned villas, notably below Moraira or Jávea but with distinctive appeal. Calpe attracts a more diverse buyer base—Spanish, Belgian, German, and Russian—and its established tourism infrastructure supports stronger rental yields at the top end. The trade-off is higher development density in parts of town, but prime coastal positions with unobstructed views of the rock remain scarce and well-valued.

Costa Blanca’s premium areas sit in an unusual position in Spain’s luxury property hierarchy. Moraira and Jávea offer infrastructure, climate, healthcare access, and lifestyle quality that match Marbella’s Golden Mile or Ibiza’s quieter coast—yet prices remain 30–50% lower per square metre. This gap is not a reflection of inferior quality. It is largely a brand premium: Costa del Sol and the Balearics command global recognition among high-net-worth buyers, which inflates prices beyond what fundamentals alone would justify.

For investment-minded buyers, this creates a clear opportunity. Costa Blanca’s top-end market has shown steady annual appreciation of 6–9% in recent years, driven by genuine demand rather than speculative activity. Liquidity at the premium end is solid: well-positioned villas in Moraira and Jávea typically sell within 3–6 months, compared to longer timelines in overpriced Costa del Sol segments. A €1.5 million villa in Moraira can deliver gross yields of 3–5% through premium holiday lets, while an equivalent property in Marbella may yield 2–3% due to higher purchase costs. Read our rental investment guide for a structured approach to evaluating yield potential.

The key advantage is that growth here is fundamentals-driven—supported by infrastructure investment, airport expansion, and sustained Northern European demand—rather than dependent on continued brand perception. For buyers focused on capital preservation with income, Costa Blanca’s premium areas offer a more favourable risk-adjusted profile than more famous, more expensive Spanish markets. Explore financing options for international buyers to understand how to structure a purchase.