Beautiful Towns
What Is the Most Beautiful Town in Costa Blanca?
Discover which Costa Blanca towns combine stunning beauty with genuine investment appeal and long-term livability for international buyers.
What Defines Beauty Here
Beauty on the Costa Blanca is more than postcard views. It is a combination of landscape, architecture, livability, and community that directly shapes property demand and long-term investment returns.
Natural Setting
Sea, mountains, and 300+ days of sunshine create the foundation of coastal beauty and year-round appeal.
Architectural Character
Historic old towns with preserved facades, walkable streets, and authentic Mediterranean charm stand apart from modern resort developments.
Walkability
Beaches, promenades, viewpoints, and village plazas that invite daily exploration on foot define the best towns.
Year-Round Atmosphere
Towns with life beyond summer tourism hold property values more consistently and attract longer-term renters.
The Costa Blanca's most attractive towns share a quality that goes beyond scenery: they feel alive in January as well as July. A well-preserved old town, proximity to both coast and mountains, and a resident international community all contribute to sustained buyer interest. Understanding the Mediterranean lifestyle these towns offer helps explain why beauty and demand so often align.
These are the factors that separate a beautiful holiday destination from a sound property investment. A town that empties by November will struggle to deliver consistent rental returns or long-term capital growth, no matter how stunning its summer sunsets.
Towns Where Investors Buy
Jávea (Xàbia)
Three distinct areas—the medieval old town, the sandy Arenal beach, and the dramatic Portichol cliffs—give Jávea unmatched variety. An established Scandinavian and British community supports year-round services, restaurants, and cultural events. Property prices average €2,500–3,200/m², with well-located apartments delivering gross rental yields of 4–5%. Jávea appeals to buyers who want coastal beauty with genuine infrastructure behind it.
Altea
Altea's blue-domed church and whitewashed old town on a hillside above the sea make it one of the most photographed settings on the coast. A thriving arts scene, weekly markets, and cosmopolitan café culture attract a creative, international crowd. Prices range from €2,200–3,000/m², and proximity to Benidorm's transport links adds practical value that pure beauty alone cannot deliver.
Moraira
Smaller and more exclusive, Moraira centres around a modest marina, a calm sandy beach, and low-rise development that preserves sea views. It attracts buyers seeking privacy and quality in a village setting with high-end restaurants and boutique shopping. At €2,800–3,500/m², Moraira commands some of the highest prices on the Costa Blanca North.
Denia
As the largest town on this list, Denia offers practical advantages: a hospital, schools, ferry connections to the Balearic Islands, and a UNESCO-recognised gastronomy scene. The long Las Marinas beach and the castle above the old town provide genuine beauty, while prices of €2,000–2,800/m² make it more accessible than Jávea or Moraira. Denia suits buyers who need both aesthetics and daily convenience.
Benissa
Benissa represents emerging value. Its medieval old town is one of the best-preserved in the region, with Gothic architecture and quiet plazas. The coastal stretch features rocky coves with crystal-clear water. At €1,800–2,500/m², buyers find genuine local character and lower entry costs—qualities increasingly scarce in the more established resort towns.
Beauty vs Investment
Beauty Premium
Practical Trade-Offs
The most beautiful town and the best investment are not always the same. Premium locations like Moraira and Jávea command higher entry prices, which can compress rental yields even as property values appreciate. A €500,000 villa in Moraira may deliver 3–4% gross yield, while a €250,000 apartment in Denia could return 5–6%—with lower ongoing costs for IBI, community fees, and maintenance.
Accessibility matters more than many buyers initially expect. A town with motorway connections, a nearby hospital, and year-round services attracts a broader pool of renters and future buyers. Altea and Denia score well here; smaller towns like Benissa require more personal transport. Consider planning a structured viewing trip to experience these differences first-hand.
The honest answer to “which is the most beautiful?” depends on what you value. Dramatic scenery and an international community point to Jávea. Artistic character and walkability favour Altea. Exclusivity and quiet luxury suggest Moraira. Infrastructure and gastronomy lead to Denia. And genuine discovery at a lower price point makes Benissa worth serious consideration. Read our guide to choosing property for a structured framework to match your priorities with the right location.
Frequently Asked Questions
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Whether you are drawn to Jávea's coastline, Altea's old town, or Benissa's emerging charm, the right property starts with understanding what you value most.
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